Ecommerce websites are the most preferred by customers for buying various products. From our mobile recharges to the ordering grocery everything can be done online using e-commerce portals these days.
Due to the fast-paced life, we don’t have too much time for going out to the market. Those little handheld gadgets that can fit in easily in the palm of our hands have become the most useful tool for us. It’s like an online market place with so many online e-commerce websites on the internet.
So in case you run a business and manufacture some product or provider a service having your e-commerce website has become mandatory. For this, you need to hire an e-commerce development company.
But what are the most important design parameters? Although you are not the web designer still you should know what the important things are that make that most important positive impression in the minds of the customer.
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The GUI should be interactive and easy
What is the first thing that we notice on a website? It’s the GUI or the Graphical User Interface. You can call this as the appearance of the website, how the tabs are aligned what types of themes have been used in the background, and how to browse through the website.
Having an easy GUI is at the core of web development especially for an e-commerce platform. This is so important that this could make or break your opportunity in making new clients. Including COVID-19 Epidemic: Shifting Trend of Online Shopping.
Ensuring the proper layout of your products with brief descriptions
The next thing that the customers will see on your e-commerce website is the products. The products page is the critical most page of your website. This is the website where the customers can come and see the various products or services that you are selling.
Now, you can design your products page to be your landing page or else design a homepage separately.
But always make sure that your products page has a brief but exact and to the point small description of the products and their benefits. This will make a instant impact on the minds of the customer.
The check out process
Giving the customers an easy checkout and payment process is essential to ensure overall customer satisfaction.
You have to ensure that your web development company designs an easy checkout process for the customers that is simple and should not be too elaborate.
Remember the checkout process is the last thing on the customer’s part. So ensure that they have satisfaction in doing that. This is to make a long-lasting impression in the minds of the customer.
If your checkout process is simple and satisfies the customer then chances are that they will buy again from your website.
Website loading time
This is one of the critical factors when it comes to hiring an e-commerce development company. Believe it or not, even a delay of one second in your page loading time will almost reduce the chances of making your sale by more than 50%.
It is that one second that you have to count on. Researchers say that a usual e-commerce website should in the worst condition take no more than three seconds to load completely.
If your website loads slower than this you will the opportunity to grab the customer. Website loading time is a critical factor that needs to be worked on and checked from a web development Adelaide company.
Providing a variety of payment methods
You will not want your customers to turn back once they have selected a product and added it to the cart. If your e-commerce website does not provide lots of payment options then the customer will be irritated at it.
Don’t even expect the customer to come back to your website for buying products again. So your website should have all the options for payment such as online banking, payment through debit and credit cards, payment through the most well known online wallets, etc.
And that’s not all. Your website payment page should be secured by the SSL protocol to ensure payment safety. A customer will be confused, to say the least, if the somehow the payment is rejected.
Hi, I’m Pragnesh. I’m a digital marketing consultant. I’m co founder of ourblogpost.com.au where we shared your story with world!!