With the incorporation of QR code scanning features in mobile cameras, millions of users are using QR codes to access information or make QR code payments after purchasing products and services online.
A QR code is a two-dimensional code. It is an abbreviation for Quick Response. The pattern on QR codes is in black squares, which are arranged on a square grid and usually have a white background. It is similar to a bar code, except that a QR code can store large amounts of data.
Nowadays, smartphones come with an inbuilt QR scanner to allow users to make purchases at retail stores and pay using QR codes.
Type of QR code
QR codes come in two categories.
- Static QR code
It is a non-editable category where the URL of the destination website is placed directly in the QR code. These codes are untraceable. However, they can be rectified by adding the URL.
These are used to facilitate simple payments and are majorly utilized by delivery service, providers, in-home services providers, in-store retails, taxi drivers, and street vendors
- Dynamic QR Code
It is editable and can store large amounts of data. It comes with features like access management, scan analysis, password protection, etc. You can use a dynamic QR code to track user behavior. For instance, knowing the device and location of scanners, etc.
How to create a QR code?
Here is a step-by-step guide to creating a QR code for your business
1. Choose a QR code generator
There are several QR code generators on the internet you can use to generate specific codes. However, while choosing a generator, ensure that the QR code generator allows you to track and analyze the performance of the QR code and also gives the flexibility to design a code that reflects your brand identity.
2. Choose the content
After choosing a QR code generator for yourself, you need to decide whether to include a URL, Text, Email or Social media page. You can choose any content based on your business needs.
3. Fill the form
A form shall appear after choosing the content type which you will need to fill in the required information.
4. Choose a QR code type
You need to understand whether you want a static QR code or a dynamic and then select accordingly. Some websites allow you to generate dynamic QR codes if you have their membership.
5. Customize your QR code
You have the flexibility to design your code, make it more attractive by adding a custom frame, brand logo, colors, and a CTA.
6. Testing the QR code
After creating your QR code, run tests to ensure that it is simple to understand and easy to scan. Use different mobile phones to check whether the QR code can be scanned properly or not.
Benefits of using QR code payments for your business
QR code comes with features and advantages that can help your business reach out to potential customers and ensure conversions.
- Instant payment facility
One of the benefits of using QR codes is that you can instantly pay using QR code as compared to other modes of payment. It is much better than pay swipe machines. All you have to do is simply open your smartphone’s camera, scan the QR code, and process the payment. The transactions are completed within seconds.
- Secure payment system
QR code payment has top-grade security that ensures the transfer of data through a highly encrypted QR code. Hence, making the payment process safe and secure.
A reliable solution
The best part about a QR code payment is that all transactions are safe and secure, eliminating any kind of technical error or even fraud. The black square pattern consists of unique information which ensures reliability.
You can now make online purchases and pay using a QR code without worrying about losing your money.
- Easy and simple to set-up
It is extremely easy and simple to set-up a QR code payment system for your business. There is no need for much infrastructure except that you need a smartphone with a camera and a QR code. The QR code can be printed on paper or in electronic form.
Also, it singles out the need for pay swipe machines. However, retail businesses are introducing QR codes on credit card machine to make cardless payments accessible.
Businesses are rapidly adopting QR codes to provide easy payment access to customers. The social distance norms of the COVID-19 pandemic also mandate businesses and users to opt for QR code payment, and it adds significant value to small businesses.