April 19, 2024

13 Best Free SEO Tools to For Improving Your Online Presence

When I have the right tools, I am able to work smarter and faster when I’m imagining a home improvement project. It is amazing how much a useful tool can help – and how much more time it takes to complete the work.

Quick-forward to online advertising . SEO: How can you make your work easier and more efficient?

It all starts with having the right tools.

I have compiled a large selection of the most popular free SEO tools available. These tools cover a variety of needs and offer a wide range of usefulness. These tools are quick, easy to use, and free. I hope that you will find one, two, or twenty of these tools you can use today.

1. Google PageSpeed insights

You can check the speed and usability on your site across multiple devices

There are limitations None

This tool will analyze the performance and loading times of a URL. It can be used on both desktop and mobile. The tool then scores your site’s performance using a range of 0 to 100. It will tell you how fast your site loads based on different metrics and even suggest areas for improvement.

Other options:Pingdom?WebPageTestAndGTMetrix

2. Ahrefs Webmaster Tools

Conduct a technical audit of the site

There are limitationsMonthly crawl credits of 5,000 per project

Register for Ahrefs Webmaster Tools and verify your website. You’ll be able audit your website for more than 100+ technical SEO problems. It also offers suggestions for how to fix them.

An audit will also identify areas that can be improved in your internal linking. This is useful in improving your search engine rankings.

This tool allows you to view your website’s organic keyword rankings and who is linking to it.

3. Answer the public

There are hundreds of keyword ideas that can be based on one keyword.

There are limitationsEach day, you get two searches for free

Answer the Public will give you a large list of long-tail keywords and common questions.

4. Google Analytics

Search insights and web stats complete

There are limitationsThere are no restrictions on its use, but you can hide queries that send you organic traffic.

Google Analytics is the best free analytics tool you have access to. It tracks traffic from all sources, and even which pages are receiving it.

It’s not just for SEO but it can be used to monitor if your website is getting organic search traffic.

Google Analytics no longer shows you which keywords are driving traffic to your site. To find out what is behind “(not provided),” you will need to pair it up with a tool such as keyword hero.

5. Google Search Engine

Website analysis, alerts and error reports are constant

There are limitationsThe top 1,000 backlinks, top 1,000 organic keywords and a few technical SEO issues are all shown.

Google Search Console allows you to see what Google Search Engine thinks about your website. It can be used to inspect and fix technical problems on your website, view important SEO data such as clicks, impressions, average ranking position, and submit sitemaps.

If you are concerned about ranking in search engines such as Yandex and Bing, then be aware that these search engines have their own “search console”.

6. Ahrefs Backlink Checker

Comprehensive link analysis

There are limitationsFor the top 100 backlinks, it’s free

Ahrefs’ Backlink Checker is free and shows you the top 100 backlinks for any URL or website. It also displays the total number and referring domains (links that originate from unique sites) and Domain Rating (DR) where applicable.

This tool can be used to copy the website of your competitor and to find possible link building opportunities.

7. Google Ads Keyword Planning

Find out what people are looking for

There are limitationsTo see the exact search volume, you will need to run an advertising campaign

Google Keyword Planner allows you to enter a keyword or grouping of keywords. It will then return all kinds of useful stats that can help you plan your keyword strategy, such as monthly search volume, competition and even suggestions for terms you may not have thought of.

8. SERPSim

Google search results will show you a preview of how your pages will appear in the search results.

There are limitationsNone

Before you publish your website, see how your meta title or description will appear in search results. This works on desktop and mobile.

You can immediately fix truncation problems by checking for them.

9. Google Trends

Check out the relative popularity of certain topics

There are limitationsNone

Google Trends displays the most popular search terms over time. This is useful for identifying seasonal variations in search popularity, among other things. Compare multiple terms to determine their relative popularity.

10. Ahrefs’ SEO toolbar

For any webpage, check the broken links, redirect links, nofollow links, and on-page elements

There are limitationsYou can use technical and on-page SEO features for free. However, you will need an Ahrefs account in order to view SEO metrics within the SERPs

Ahrefs SEO Toolbar is a Chrome and Firefox extension that allows users to search for broken links, track redirect chains, and highlight nofollow hyperlinks for any website. The toolbar also generates an “on-page SEO report” that includes all pages:

  • Title
  • Meta description
  • Word count
  • Headers
  • Hreflang tags
  • Canonicals
  • OG tags

This makes it much simpler and quicker to analyze any page.

You can also see key keyword metrics such as search volume, CPC, and keyword difficulty in the SERPs if you have a paid Ahrefs subscription.

11. Moz Listing Score

Check out how your local business appears online

There are limitationsOnly three countries have data: the USA, Canada and the UK.

Moz analyzes data from over 10 sources, including Google, Yelp and Facebook, to score your brick-and mortar business on how it appears online. The results include actionable solutions for inconsistencies or incomplete listings.

12. Yoast

Optimize blog posts to search engines

There are limitationsYou can unlock certain data restrictions by opening a premium account

Yoast SEO will show you how to improve your blog post for search engines by entering the keyword.

When you start a blog then this tool very helpful for you.

13. SimilarWeb

Site stats for any domain

There are limitationsTo see all data points, you will need to have a paid account. However, the free version can be used to view a snapshot of activity from your competitors.

This tool can be used to calculate how much traffic a website receives. You can see a breakdown of traffic sources and locations. This tool is useful for competitor research.