June 5, 2024

Factors to Focus on While Selecting Retail Boxes for Your Products

custom retail packaging

Selecting the right kind of retail packaging for your products plays a significant role in driving sales. Many factors account while choosing the appropriate packaging for a product. Knowing your product requirements, target customers, and shipping details helps you to select the ideal packaging material and design for your retail boxes. Let’s discuss all the features you need to focus on while selecting the right packaging for your custom retail boxes.

Identify The Product Requirements

First of all, try to figure out the demands of your product, what size your product is, what the dimensions, the weight measurements, etc. Once you figure it all, it will be easier for you to select the appropriate box size and the thickness of the material. Therefore, if you haven’t settled on how to create a solid brand identity, then understand the requirements before investing in good quality packaging. Moreover, to create brand awareness, you can add your brand’s logo on the packaging. In short, it’s important to choose a direction before you start investing in your retail packaging boxes. 

Know & Understand Your Customer

After identifying your product requirements, it is important to know and understand what your customer is seeking in the packaging of your product. Your target market or potential customers will greatly impact and help you to select the most appropriate packaging for your business. You can collect an online survey or may be circulating questionnaire fill-ups on your retail shops to have an insight into what the type of experience your customer will expect on receiving your product.

Consider all the Practical Variables Regarding Product Packaging

There are certain requirements you should keep in mind while selecting the appropriate box for your products. If you want to make your vision of a successful brand into a reality, consider the tangible aspects of product packaging before finalizing the design for your product.


 The durability of any packaging is the foremost requirement and should not be neglected. No matter how beautiful your retail packaging box is, if it arrives damaged, it would not make a good impression on the customer. Therefore, always consider your product type and then figure out what kind of protection it might need.  For instance, you can add perforations or inserts to the boxes if they have fragile items and avoid damage.  


Functionality is another most important requirement of packaging. For instance, if your packaging has a perishable product, then it must include the airtight component. Similarly, if your packaging is not fulfilling the purpose of protecting the product inside, it is of no use. 

Shipping costs

The shipping of the product is also an important aspect. Keep the shipping distance and the means of shipping in mind while selecting the right packaging. Moreover, if you are not analyzing the budget at every point, then you may end up making a complete loss. Therefore, keep all important details such as size, shape, and weight because all of them affect the shipping cost.

However, of all these factors, the size will have the biggest impact. Moreover, if the products’ shipping costs are included in the price of your product, and you do not charge the customer separately, try to invest in a packaging solution that’s as space-effective as possible. For this, you can test different retail boxes packaging and check their rigidity and durability while keeping an eye on the budget as well. 


By scalability, you analyze what will work for your business in the long run. For instance, if you are shipping 500 orders in a week, hand stamping may not be a very good idea.  In this case, the time spent stamping will quickly overshadow any costs you saved by not going for those printed labels. 


In conclusion, selecting the appropriate packaging for your product can be very tricky at some points. So, if you are new to the business world, it is better to get help from professional packaging companies. They will handle it all for you. Moreover, they keep the packaging functional yet appealing. In addition, they make sure that you don’t have to endorse your brand by other promotional tools. They make your packaging promotional and help in creating ideal brand awareness. 

Many such companies are available on the internet that are providing excellent custom retail packaging solutions, but PlusPrinters is winning the game for years. They have the best quality material and extra-ordinary design themes for boxes of almost any product type. Moreover, they have an ideal designing and manufacturing team that you can consult anytime.  They have 24/7 customer service. You can also ask for free samples and prototypes if you have any doubts regarding the quality of the boxes. So, don’t waste your time and money and invest rightly to get that loyal customer base and boost your sales.